Combine the Power of MaxDiff with TURF Analysis

Enhance your consumer research with TURF (Total Unduplicated Reach and Frequency). 

Pinpoint the most impactful product combinations and marketing communications to drive sales, engage your audience and fortify brand loyalty. 

The combination of MaxDiff and TURF is especially powerful because it allows you to understand the prioritization of attributes (gathered from MaxDiff) and then identify the optimal combination of those attributes (gathered from TURF). 

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Determine the optimal combination of options, to drive the broadest consumer appeal

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Understand consumer purchase interest & appeal  to find the winning combination, maximizing reach

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Target to precise audiences, segments, and saved audiences for deeper understanding 

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Suzy helps power data-driven decisions for over 400 leading companies.

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Quant and Qual in One System.

From one-off questions and robust surveys, to qualitative video interviews and in-home product tests, Suzy’s suite of products allow you to conduct robust and iterative research – efficiently and at scale.

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Never Compromise Quality for Speed.

The Suzy Research Cloud is specifically designed for the modern enterprise. The core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse engaged consumers. With industry leading privacy, fraud prevention, and data quality controls. 

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Access to Our World Class Research...Center of Excellence.

Whether you want a DIY solution or need dedicated support, our team of talented researchers led by executives with deep industry experience ensure you get the agency-rigor you’ve come to expect.

Unleash the Power of Research with Suzy.