The Intergenerational Consumer:
How Brands Can Champion Values, Drive Loyalty, and Stay Relevant

As purchasing power shifts across generations, it is important for brands to keep up. Learn about each generation – from Zoomers to Boomers – and how their behaviors and attitudes affect their connections to brands in our whitepaper.

Download the Paper

Trusted and Endorsed by More Than 400 Leading Brands Across 22 Industries

Suzy is changing the way brands think about insights

Quant and Qual in One System.

From one-off questions and robust surveys, to qualitative video interviews and in-home product tests, Suzy’s suite of products allow you to conduct robust and iterative research – efficiently and at scale.

Never Compromise Quality for Speed.

The Suzy Research Cloud is specifically designed for the modern enterprise. The core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse engaged consumers. With industry leading privacy, fraud prevention, and data quality controls.

Access to Our World Class Research...Center of Excellence.

Whether you want a DIY solution or need dedicated support, our team of talented researchers led by executives with deep industry experience ensure you get the agency-rigor you’ve come to expect.

The Intergenerational Consumer: How Brands Can Champion Values, Drive Loyalty, and Stay Relevant