Rebrands and Revamps:

How Can Brands Balance Tradition and Innovation for Intergenerational Consumers

With shifting times come shifting values, and legacy brands often need to rethink brand names, images, marketing messaging, and more to appeal to new audiences. Some even tap into nostalgia, revamping old logos and branding to attract new customers. But does it work?

To better understand how intergenerational consumers feel about when a legacy brand reinvents itself or taps into nostalgia, we asked Suzy.

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