Unwrap 2024’s Candy Trends: What Consumers Crave and How You Can Capitalize

Stay ahead by uncovering consumer candy-buying habits, brand loyalty, and trends shaping the $49 billion market.

As holiday candy consumption soars, consumer preferences are shifting. Suzy’s report, The Candy Season Playbook: Understanding Trends, Tastes, and Consumer Spending, reveals key insights on how rising cocoa prices and health-conscious trends are shaping purchases from Halloween to Valentine’s Day. Don’t miss this essential guide to what your customers will buy—and why.

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Why This Report is Essential for Your Candy Strategy:

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Unlock Key Trends: Discover how the candy market is evolving, from the impact of rising cocoa prices to the growing demand for sugar-free and organic options.
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Know What Drives Sales: Understand how holiday favorites like M&Ms, KitKats, and Reese's maintain their grip on consumers’ wallets, while new innovations are gaining ground.
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Master Purchase Timing: Learn when consumers are most likely to buy candy, and tailor your marketing efforts for maximum impact.
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Capitalize on Multi-Channel Sales: Explore how in-store displays, social media, and online retail are influencing purchases this season.
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