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Dynamic Market Segmentation

Keep your insights fresh and your ideas relevant with Suzy’s dynamic, full lifecycle segmentation, powered by machine learning. Activate your resulting segments with speed and ease, and always stay ahead of your evolving audiences.

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The Suzy Difference

Activate with ease

Target surveys to your precise segments in as little as a click with in-platform typing tools and custom templates based on your segments’ unique attributes.

End to end segmentation, faster than ever

Understand and activate your target audiences with a full lifecycle segmentation study, in a quarter of the time of traditional methods.

The most accurate segments

Suzy’s regression-based machine learning algorithms instantly ensure segments are distinct, sizable, actionable, and reproducible, without any guess-work.

Always on, always relevant

Your segments are refreshed every quarter, keeping your audience fresh, relevant, and accurate.

It’s time to re-think your old approach to segmentation.

Your consumers are evolving. Keep up! Get to know your audience with the only solution that delivers results that are Actionable, Fast, Timely, and Accurate. 

Segments

Client Spotlight

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Prior to Suzy it took months and significant effort to complete segmentation work. Suzy helped us zero in on accurate personas, very quickly. We saw an immediate bottom line impact from the spot-on accuracy of our segments that we could apply to our research in the Suzy platform right away.

Michelle E., Senior Group Manager, Marketing and Brand Experience 7f697261-panasonic_103v00p000000000000028

 

FAQ's

What is Segmentation?

Segmentation is a process of splitting your target audience into distinct groups based on any number of factors, such as demographics, psychographics, behaviors, attitudes and drivers. Each cohort can be represented by a unique persona that will shop differently, respond to different messages, and be influenced by different motivations.

How is segmentation different in Suzy?

Suzy’s Dynamic Segmentation is quicker and more cost efficient than traditional methods, allowing you to segment often, keep your segments fresh, and activate segments immediately by targeting them in-platform. What used to take months and hundreds of thousands of dollars, can now be done in 1/3rd of the cost and in a quarter of the time, resulting in your ability to keep up with your ever-changing consumer.

How do I need to do it?

Conducting a segmentation study, or developing segments, is critical to understand your target audiences. When done accurately, it can help create ideas, products and messages that are relevant to your segments and that they may be more likely to respond to. 

What’s included in Suzy’s segmentation offer?

  • Cluster analysis details with segment definitions, buyer personas, predictive product and brand perception attributes and a custom typing tool  

  • Actionable segments added to your Suzy dashboard

  • 3 custom templates for product ideas/concepts, packaging, and campaign  assets -- in your Suzy dashboard

  • 3 quarterly segment refreshes to keep your segments up to date

Ready to rethink segmentation?